5 Comments
Dec 15, 2022Liked by Sarb Johal

Content creation is hard, and goes unapreciated, that said, finding a tribe who want that is a niche process, and Seth Godin talks about it in most of his books. Build it and they'll come I guess.

I work in community support with people in distress, or adjacent to it at least. I stumbled over you via the birdsite, and your work with All Right, and the messaging around the pandemic. That positive quiet strategy based stuff you shared, the book of calm, and the sleep book, I bought into.

You've been great value, I've shared and re-visited the strategies with my team, and the people they support. The shots of the mornings, and the dogs, and the gentle welcome into your daily life have rounded out my idea of who you are, I've even been a little more intrigued by cricket on the periphery of all that.

I've been a patreon in the past for Mental Health bloggers, and I've subscribed to SubStack initially, but the ongoing cost, the conversion rates (and minimal payment level options) are a barrier.

The value question is always the niggle here Sarb, micro payments might work better, more focus on niche subjects (cheap pyschology) (360 cameras) (cricket) (running) might make that value proposition more likely to bridge the 'is it worth it?' question.

I know from my own time in business, I trialled a pay what it's worth invoice model, and had mixed results. As consumers we're not aware of the issues of you putting food on the plates of your family, so trusting the room to fund you is much harder as a creator. We all imagine some other part of the internet is paying for my consumption of your content.

Part of me suggests getting more niche, not more popular.

Long story short, I have no credible idea of how to solve the subscriber issue, other than to keep building stuff that people value, and await the long tail payoff.

Happy to continue the conversation offline or directly Sarb

Thanks for your persistent input, have a great summer, take care. Aroha mai.

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