14 Comments
Dec 18, 2022Liked by Sarb Johal

Kia ora Sarb, sorry to hear you are māuiui, may you be restored soon. I loved Eating Fried Chicken in the Shower with James Nokise! It felt like the perfect dance of psychology and real talk. YouTube sounds like it has good global reach potential. Perhaps consider contracting a social media wrangler so you are not carrying all the sound engineering, editing, UX design, lighting etc.

Publishing books sounds like it is something you enjoy and might segue into more global speaking engagements.

I massively appreciate your work in any format, especially at this lonely time of year. Overall, do what serves you and your family best. You are Sarb-tastic. Mauri ora! Charmaine

Expand full comment
Dec 18, 2022Liked by Sarb Johal

My attraction to ‘noise reduction’ was during a time of healing and post concussion syndrome. No need to discuss further, I am sure I have bored your other subscribers with my random posts 😬 apologies. Looks like you might need a PA.

I thoroughly enjoy your thought provoking articles, the Physcologist side interests me mostly, running not so much. I can’t give you any advice on your future IT path sadly, but some great comments above. Wishing you a speedy recovery.

Expand full comment
Dec 18, 2022Liked by Sarb Johal

I noted you payment was in US$ although you are based in NZ given the conversion rate this was a deterrent to me

Just being honest

Expand full comment
Dec 18, 2022Liked by Sarb Johal

Hi Sarb

I like your writing but am a bit confused about the focus some days. Your articles on running were lost on me ( only run when dogs or plover are involved), some of the dieting stuff was not relevant and if I am honest it is the practical psychology stuff that attracted me.

When you have have headed down those pathways, I have wondered if my time as a subscriber may be coming to an end. Perhaps it is time to understand what attracts people to subscribe (what is the content they want) and what do you want to deliver. Better to be focused and clear I think… shaun

Expand full comment
Dec 18, 2022Liked by Sarb Johal

You have to keep going, Sarb- what you say matters and helps many people!

I agree with spending more time on YouTube. What I've seen is that the one way to expand reach is to appear on multiple platforms- including LinkedIn, Instagram, Tiktok even. There should be economies of scale- repurposing a video from YouTube for Instagram and TIktok, using that script for your Substack and LinkedIn, and so on.

Another thing to do is to collaborate with others, so you both have some "co-branded" content and access to each other's communities. It might be worth approaching some other content creators in the industries where most of your readers or subscribers are from, or other social groups, e.g. finance, mid-career professionals and so on.

Once you do that, then the subscribers will roll in. Good luck - kia kaha!

Expand full comment
Dec 17, 2022Liked by Sarb Johal

Passion, follow and share that.

Austin Kleon, Seth Godin, Hugh Macleod, Alastair Humphreys: they've all had something to say about working in our passion, and building a tribe.

The guardian has this: https://bit.ly/3jc4beu. I thought it was something you might have written. There's a number of kiwi folk who've transitioned to paid media gigs on stuff or the herald, writing about their reckons from within their interest zone (comedians through board members to local manufacturers and would-be-politicians)

I guess I'm just here in my own echo chamber Sarb, waffling on so I feel I'm making the comments section a little less lonely.

Expand full comment